Question 1

Products such as insurance,cemetery plots,and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
A) specialty goods
B) unsought goods
C) heterogeneous shopping goods
D) homogeneous shopping goods
E) none of the above

Accepted Answer

Unsought goods are products that consumers may not be actively seeking or may not know about, such as insurance, cemetery plots, and smoke detectors. Specialty goods refer to products that are unique and consumers actively seek out, such as luxury cars or high-end watches. Heterogeneous shopping goods are products that vary in quality or characteristics between brands, such as clothing or electronics. Homogeneous shopping goods are products that are similar across brands and are generally purchased based on price, such as gasoline or milk.

Question 2

Marketing planning begins with the formulation of an offering to ________ target customers' needs or wants.
A) undermine
B) meet
C) capture
D) compete with
E) comprehend

Accepted Answer

Marketing planning involves identifying the needs or wants of target customers and formulating an offering that meets those needs or wants. Therefore, the best choice is B - meet. The other options, undermine, capture, compete with and comprehend, do not accurately reflect the goal of marketing planning, which is to meet customer needs or wants.

Question 3

________ are the major factors influencing the selection of suppliers for natural products.
A) Price and delivery reliability
B) Product features and customization
C) Price and customization
D) Delivery reliability and product features
E) Customization and delivery reliability

Accepted Answer

A

Question 4

It was sunny when Jenny went to class,but by the time class was over it was raining heavily,so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm.In this case,the umbrella is an example of a(n)________.
A) impulse good
B) staple
C) homogeneous shopping good
D) emergency good
E) heterogeneous shopping good

Accepted Answer

An emergency good is an item that is purchased unexpectedly due to an unexpected situation that has arisen, such as sudden rainfall. Therefore, the umbrella that Jenny bought is an example of an emergency good. Choices A, B, C, and E do not fit the criteria for this situation.

Question 5

Because ________ are purchased frequently,marketers should make them available in many locations,charge only a small markup,and advertise heavily to induce trial and build preference.
A) nondurable goods
B) durable goods
C) services
D) consumption systems
E) potential products

Accepted Answer

Nondurable goods are purchased frequently and have a short lifespan. Therefore, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference. This approach will encourage repeat purchases and increase the likelihood of consumers choosing the product over competitors.

Question 6

Many products can be differentiated in terms of their ________,-size,shape,or physical structure.
A) form
B) performance quality
C) conformance quality
D) reliability
E) design

Accepted Answer

Form refers to the physical characteristics of a product such as its size, shape, and structure. Therefore, products can be differentiated based on these factors. Performance quality refers to how well a product performs its intended function, conformance quality refers to how well the product meets specified standards, reliability refers to the consistency of the product's performance, and design refers to the overall aesthetic and functional aspects of the product.

Question 7

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.
A) consumption system
B) expected
C) potential
D) augmented
E) basic

Accepted Answer

The potential product includes all the possible augmentations and transformations that a product might undergo in the future, aiming to satisfy customers and differentiate from competitors.

Question 8

________ are similar in quality but different enough in price to justify shopping comparisons.
A) Emergency goods
B) Homogeneous shopping goods
C) Heterogeneous shopping goods
D) Specialty goods
E) Impulse goods

Accepted Answer

The answer of ________ are similar in quality but different...

Question 9

________ is the ability of a company to prepare on a mass basis individually designed products,services,programs,and communications.
A) Mass customization
B) Feature fatigue
C) Performance quality
D) Conformance quality
E) Repairability

Accepted Answer

Mass customization allows companies to produce individualized products, services, programs, and communications on a mass scale. This approach combines the low costs of mass production with the flexibility and personalization of custom-made goods. It can help companies meet the diverse needs and preferences of their customers, which can lead to increased customer loyalty, satisfaction, and profitability.

Question 10

The customer will judge the offering by three basis elements: ________,services mix and quality,and price.
A) performance
B) salespeople
C) price
D) product features and quality
E) none of the above

Accepted Answer

The three basis elements mentioned in the statement are product features and quality, services mix and quality, and price. Option D includes both product features and quality in the same choice, making it the best answer.

Question 11

________ are tangible goods that normally survive many uses.
A) Nondurable goods
B) Durable goods
C) Services
D) Consumption systems
E) Potential products

Accepted Answer

Durable goods are products that can be used repeatedly over a period of time. They are tangible and often survive many uses, such as appliances, tools, furniture, and vehicles. Nondurable goods are products that are consumed or used up quickly, such as food, beverages, and cleaning supplies. Services are intangible actions or performances provided for a fee, such as consulting, education, and healthcare. Consumption systems are a set of products and services used to satisfy a particular need or desire, such as a home entertainment system or a meal at a restaurant. Potential products refer to products that are in the idea or concept stage and have not yet been developed or launched.

Question 12

The way the user performs the tasks of getting and using products and related services is the user's total ________.
A) consumption system
B) consumable system
C) consistent use system
D) augmented system
E) none of the above

Accepted Answer

The term for the way a user obtains and uses products and related services is known as their consumption system. This includes all of the steps in the buying process, such as research, purchase, and post-purchase evaluation.

Question 13

Supplies and business services are short-term goods and services that facilitate ________ or managing the finished product.
A) inspecting
B) developing
C) building
D) creating
E) none of the above

Accepted Answer

Supplies and business services are used in the development of a finished product. They are not used for inspecting, building or creating the product. Therefore, option B is the best choice.

Question 14

Most products can be offered with varying ________ that supplement its basic function.
A) reliability
B) conformance qualities
C) features
D) forms
E) none of the above

Accepted Answer

Features refer to additional characteristics or functions that a product may have beyond its basic purpose. These features can vary between different versions or models of the same product.

Question 15

The five product levels constitute a ________.At each level more customer value is added.
A) customer-augmented product
B) customer consumption system
C) customer value-hierarchy
D) customer-perceived value
E) customer hierarchy

Accepted Answer

The concept of the "customer value-hierarchy" refers to the different levels of a product that add value to the customer, starting from the core benefit to the potential product.

Question 16

Marketers have traditionally classified products on the basis of three characteristics: ________,tangibility,and use.
A) customer value hierarchy
B) expected
C) augmented
D) durability
E) none of the above

Accepted Answer

The three characteristics mentioned in the question are tangibility, durability, and use. The other answer choices (A, B, C, and E) do not relate to the classification of products based on these characteristics.

Question 17

Capital items are long-lasting goods that facilitate developing or managing the finished product.They include two groups: installations and ________.
A) natural products
B) component materials
C) operating supplies
D) equipment
E) none of the above

Accepted Answer

The two groups of capital items are installations (such as buildings, pipelines, and communication systems) and equipment (such as machinery, tools, and vehicles). None of the other choices are part of capital items.

Question 18

________ is the level at which the product's primary characteristics operate.
A) Design
B) Conformance quality
C) Reparability
D) Performance quality
E) Durability

Accepted Answer

Performance quality refers to the level at which the product's primary characteristics operate, such as how well a car performs in terms of speed and acceleration. The other options are related to different aspects of product quality, but do not specifically refer to the level at which the primary characteristics operate.

Question 19

Industrial goods can be classified as ________,capital items,or suppliers and business services based on their costliness and how they enter the production process.
A) service components
B) subassemblies
C) pieces and parts
D) specialty goods
E) materials and parts

Accepted Answer

Industrial goods are classified as materials and parts, capital items, or suppliers and business services based on their costliness and how they enter the production process. Materials and parts are raw materials and manufactured parts that are used in the production of other goods.

Question 20

The consumer usually purchases ________ frequently,immediately,and with a minimum of effort.
A) specialty goods
B) shopping goods
C) "must haves" goods
D) personal goods
E) convenience goods

Accepted Answer

Convenience goods are products that the consumer purchases frequently, immediately, and with minimum effort. They are usually low-priced and easy to access, making them ideal for impulse buying. Examples of convenience goods include snacks, beverages, toiletries, and other household items.

Quiz 12: Setting Product Strategy

Products such as insurance,cemetery plots,and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.

Marketing planning begins with the formulation of an offering to ________ target customers' needs or wants.

________ are the major factors influencing the selection of suppliers for natural products.

It was sunny when Jenny went to class,but by the time class was over it was raining heavily,so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm.In this case,the umbrella is an example of a(n) ________.

Because ________ are purchased frequently,marketers should make them available in many locations,charge only a small markup,and advertise heavily to induce trial and build preference.

Many products can be differentiated in terms of their ________,-size,shape,or physical structure.

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.

________ are similar in quality but different enough in price to justify shopping comparisons.

________ is the ability of a company to prepare on a mass basis individually designed products,services,programs,and communications.

The customer will judge the offering by three basis elements: ________,services mix and quality,and price.

________ are tangible goods that normally survive many uses.

The way the user performs the tasks of getting and using products and related services is the user's total ________.

Supplies and business services are short-term goods and services that facilitate ________ or managing the finished product.

Most products can be offered with varying ________ that supplement its basic function.

The five product levels constitute a ________.At each level more customer value is added.

Marketers have traditionally classified products on the basis of three characteristics: ________,tangibility,and use.

Capital items are long-lasting goods that facilitate developing or managing the finished product.They include two groups: installations and ________.

________ is the level at which the product's primary characteristics operate.

Industrial goods can be classified as ________,capital items,or suppliers and business services based on their costliness and how they enter the production process.

The consumer usually purchases ________ frequently,immediately,and with a minimum of effort.