D'Costas, an authentic Sparanthean restaurant, has many branches all over the world. The taste and quality of the food served is same across all its branches. Based on this information, D'Costas is most likely following the strategy of _____.
A)global marketing localization
B)product adaptation
C)mass customization
D)global marketing standardization

Question

Quizplus · Accepted Answer

D'Costas is following the strategy of global marketing standardization, where the taste and quality of the food served is consistent across all its branches. This indicates that D'Costas is maintaining a standardized approach to all its markets, regardless of their cultural or regional differences.

D'Costas, an Authentic Sparanthean Restaurant, Has Many Branches All Over