In which of the following ways does the concept of product life cycle (PLC) help marketing managers?
A)It tells managers the length of a product's life cycle.
B)It can be used to analyze a brand, a product form, or a product category.
C)It dictates the marketing strategy to be used for a product.
D)It informs marketers about the duration of a product in the various stages of its life cycle.

Question

Quizplus · Accepted Answer

The concept of product life cycle (PLC) can be used to analyze a brand, a product form, or a product category. It helps marketing managers to understand the stage at which a product is in its life cycle and adjust their marketing strategies accordingly. While it does not dictate a specific marketing strategy, it can inform managers about the duration of a product in the various stages of its life cycle. It does not provide a specific length of a product's life cycle.

In Which of the Following Ways Does the Concept of Product