_____ is the degree to which a product can be sampled on a limited basis.
A)Compatibility
B)Trialability
C)Observability
D)Complexity

Question

Quizplus · Accepted Answer

Trialability refers to the degree to which a product can be tested or sampled on a limited basis. This is an important factor in the adoption of new products, as consumers are more likely to try something if they can do so without committing to a large purchase. Compatibility refers to how well a product fits with existing needs and resources, observability refers to the degree to which the benefits of a product are visibly apparent, and complexity refers to how difficult a product is to understand and use.

_____ Is the Degree to Which a Product Can Be