Crowdfunding Often Takes the Shape of a Hybrid Decision Form

Crowdfunding often takes the shape of a hybrid decision form in which decision-making is supported by extrinsic cues germane to traditional investments as well as intrinsic cues germane to prosocially motivated acts of helping others to create a social impact of for the pure joy of giving. What is the common denominator of the above mentioned extrinsic cues and intrinsic cues?
The proposition in this essay should be about value creation.