Which of the following is a reason why "mere exposure" works as an advertising technique?
A) People attribute higher likeability to messages they repeatedly receive
B) Consumers infer that advertisements that come more quickly to mind as a result of mere exposure are ones that similar peers like a lot
C) Messages are easier to process and encode when they have been seen or heard before
D) All of the above
Correct Answer:
Verified
Q2: The effects of subliminal messages in advertising
Q3: The view that advertising is unethical because
Q4: An online review from a well-known social
Q5: Choose either an influencer that you follow
Q6: Before reading this chapter, did you believe
Q7: When has mere exposure led to great
Q8: Discuss the ethical concerns related to marketing
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