Question 1

By the age of 21, Millennials are thought to have watched ______ of television.

Accepted Answer

B

Question 2

People who are technology dependent and capable of accessing information instantly and using many technological devices for everyday living and communication are described as which of these?

Accepted Answer

The term "digital natives" is often used to describe individuals who are technology dependent and have grown up using technology from a young age. This group of people is generally considered to be comfortable with technology and well-versed in its use, using it for everyday living and communication. The other options (A, C, and D) are not commonly used terms to describe this group of people.

Question 3

Functionalists examine the ______ between the media and other social institutions.

Accepted Answer

Functionalists focus on the structural relationship between different social institutions, including the media, and how they work together to maintain social order and stability. They view the media as a part of a larger system of social institutions that must work together to serve society's needs.

Question 4

What role did Facebook and Twitter play during the 2011 protests in Tahrir Square, Egypt?

Accepted Answer

Facebook and Twitter played a crucial role in unifying protestors and spreading information about the protests, which helped mobilize more people to join the movement. They allowed for quick communication and coordination between protestors, helping to amplify their message and connect them with like-minded individuals. While there may have been some misinformation circulating on social media, overall their impact was largely positive in facilitating the protests.

Question 5

Postman (1989) argues that the popular media culture ______ the educational system in the United States.

Accepted Answer

Postman argues that the popular media culture undermines the educational system in the United States, as it promotes a superficial, entertainment-oriented approach to learning that does not prioritize critical thinking or genuine understanding.

Question 6

A study of the 2013 Boston Marathon bombing revealed that repeated exposure to media coverage of it was related to which of these among non-Boston residents?

Accepted Answer

Repeated exposure to media coverage of traumatic events, such as the 2013 Boston Marathon bombing, has been associated with higher levels of acute stress among viewers, including those who were not directly affected by the event itself. This phenomenon is due to the distressing nature of the images and stories, which can induce stress reactions in viewers.

Question 7

According to conflict theorists, the media frames its messages in such a way that it will do which of these?

Accepted Answer

According to conflict theorists, the media is controlled by the ruling elite and frames its messages to support their interests and maintain the status quo. Therefore, the media does not benefit the majority of its viewers but rather supports the interests of the ruling class.

Question 8

Research by Wade (2008) found that people of color own about ______ of commercial television stations.

Accepted Answer

Wade (2008) found that people of color own about 3 percent of commercial television stations.

Question 9

Which of these is the largest entertainment company?

Accepted Answer

Walt Disney is currently the largest entertainment company with a market value of over $250 billion, compared to Time Warner's $81 billion, Viacom's $13 billion, and CBS's $18 billion.

Question 10

A study of English and Spanish news coverage of immigration in the U.S. revealed that what was responsible for differing coverage?

Accepted Answer

Audience preferences and newspaper profit motives are responsible for differing coverage in English and Spanish news about immigration in the U.S., as these factors influence the content and tone of the coverage to cater to the interests and biases of their respective audiences, ultimately affecting the newspapers' profitability.

Question 11

David Altheide argues that ______ is persuasive in American society and much of it is produced through messages presented by the news media.

Accepted Answer

David Altheide argues that fear is persuasive in American society, and that much of it is produced through messages presented by the news media. This refers to the concept of "fear-mongering" or the deliberate use of fear to influence public opinion and behavior. Altheide argues that this is a common tactic used by politicians, media outlets, and other powerful entities in American society.

Question 12

Studies of how women are represented in the media reveal which of these?

Accepted Answer

Studies have shown that women who challenge traditional gender roles are often sexualized in the media. This reinforces stereotypes and can contribute to a culture that marginalizes women who challenge societal norms.

Question 13

Barner (1999) found in an analysis of children's programming that women were typically portrayed in ______, and men were portrayed in ______.

Accepted Answer

Barner (1999) found that in children's programming, women were typically portrayed in passive roles, while men were portrayed in active roles.

Question 14

Which of these are the two most important criteria that mass media organizations use to determine which events are newsworthy?

Accepted Answer

Proximity and deviation are the two most important criteria that mass media organizations use to determine which events are newsworthy. Proximity refers to the geographic closeness of an event to the audience, while deviation refers to the extent to which an event is unusual or unexpected.

Question 15

The interactionist perspective of the media focuses on which of these?

Accepted Answer

The interactionist perspective emphasizes the role of symbols and messages in shaping the meanings that individuals and groups attach to media content. This perspective explores how media messages are interpreted and negotiated by audiences, and how these interpretations are influenced by factors such as culture, social norms, and personal experiences. It also highlights the potential for conflict and negotiation over the meanings of media content among different groups within society.

Question 16

Creating a favorable image of oneself for the benefit of others is called which of these?

Accepted Answer

Impression management is the process of creating and maintaining a desired image or impression of oneself for the benefit of others. It involves using various strategies and tactics to control others' perceptions of oneself. This can include managing one's appearance, behavior, and communication to create a favorable impression. Choice A, image manipulation, is similar to impression management but has a more negative connotation and implies deceitful or dishonest behavior. Choice B, impression steering, is not a commonly used term and is not as accurate as impression management. Choice D, image management, is similar to impression management but is a broader term that can refer to managing the image of a company, brand, or product in addition to managing one's personal image.

Question 17

Which company settled Federal Trade Commission charges in 2011 for violating the privacy agreement with their customers?

Accepted Answer

Facebook settled Federal Trade Commission charges in 2011 for violating the privacy agreement with their customers.

Question 18

The digital divide is best described as a symptom of which of these?

Accepted Answer

The digital divide refers to unequal access to technology, internet, and digital resources, which is often due to social and economic inequality. Therefore, the best description of the digital divide is that it is a symptom of social inequality. It is important to address this issue to ensure equal opportunities for all individuals to access and utilize digital resources.

Question 19

According to research by Lazarus and Mora (2000), which of these is a barrier for underserved communities regarding technology?

Accepted Answer

The answer of According to research by Lazarus and Mora...

Question 20

According to research by Lazarus and Mora (2000), if communities wanted to increase the likelihood of underserved communities being able to access technology that is useful for them, which of these should they do?

Accepted Answer

Providing websites that reflect diverse cultural heritages and practices would increase the likelihood of underserved communities being able to access technology that is useful for them.

Quiz 11: The Media