The customer of the "customer revolution" according to the chapter is which of the following?
A) associated with the management theory "Management by Objective"
B) a customer who expected to be listened to
C) part of the "error free" baseline of the Excellence Movement
D) an outgrowth of an era of unskilled, uneducated labor

Question

Quizplus · Accepted Answer

The chapter defines the customer of the "customer revolution" as a customer who expects to be listened to and have their needs fulfilled. This is in contrast to past eras where customers were often seen as passive recipients of products or services. The other choices are not accurate descriptions of the customer of the "customer revolution."

The Customer of the "Customer Revolution" According to the Chapter