The logic of the process model of competitive advantage is that astute firms will reinvest the _______ outcomes of competitive advantage into the __________ of the competitive advantage.
A) emotional, financial
B) financial, emotional
C) financial, sources
D) resources, financial

Question

Quizplus · Accepted Answer

The logic of the process model of competitive advantage suggests that smart firms will reinvest the financial outcomes (profits or savings) of competitive advantage back into the sources (capabilities, assets, or processes) that generated the competitive advantage in the first place, thereby sustaining or enhancing their competitive position.

The Logic of the Process Model of Competitive Advantage Is