The ideal marketing control variable would be one that would be single and both hard and for the future. ______ which leads to ______ is that single appropriate outcome.
A) ABCD, loyalty
B) CLV, loyalty
C) CLV, image
D) CLV, equity
Correct Answer:
Verified
Q4: Successful performance will be manifest in
A) market
Q5: Satisfied customers tend to remain _ to
Q6: Managers spend a lot of time evaluating
Q7: The problem with most measures of customer
Q8: The logic of the process model of
Q10: CLV is the _ of the profits
Q11: CLV can be increased by
A) increasing retention
Q12: It has been argued that the Day
Q13: As per Blattberg and Deighton (1996) customer
Q14: Blattberg and Deighton (1996) argue that rather
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