As per Bonoma (1984) when strategy is well formulated but poorly implemented then it leads to _____. However when strategy is ________ formulated but well implemented then it leads to rescue.
A) success, victory
B) trouble, poorly
C) failure, trouble
D) trouble, problems
Correct Answer:
Verified
Q2: The executing of a plan or strategy
Q3: _looks at the objectives set in the
Q4: _ often takes the form of a
Q5: Many marketing plans fail not because their
Q6: As per Tom Bonoma (1984) when strategy
Q8: According to Bonoma (1984) marketing managers trying
Q9: There are a number of barriers to
Q10: There are a number of barriers to
Q11: By engaging _ to formulate marketing strategy
Q12: A good marketing planning process will _
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