By engaging ____________ to formulate marketing strategy firms often lose out on the commitment from its employees towards that strategy.
A) researchers
B) lawyers
C) internal consultants
D) external consultants

Question

Quizplus · Accepted Answer

By engaging external consultants to formulate marketing strategy, firms often lack the input and buy-in from their own employees who are ultimately responsible for executing the strategy. This can result in a lack of alignment and commitment towards the strategy.

By Engaging ____________ to Formulate Marketing Strategy Firms Often Lose