When everyone else in the market regards the niche market as too much effort to bother with, then the niche market player can _______
A) charge a discount.
B) charge all costs.
C) charge nothing.
D) charge a premium.

Question

Quizplus · Accepted Answer

If everyone else in the market is not willing to put in the effort to tap into the niche market, then the demand for the niche product or service is likely to be quite high. Therefore, the niche market player can charge a premium for their product or service, as there is likely to be less competition and higher demand.

When Everyone Else in the Market Regards the Niche Market