The process of assessing and interpreting the information gathered through market intelligence and environmental scanning
Is called
A) marketing research.
B) marketing strategy.
C) environmental analysis.
D) fiscal audit.

Question

Quizplus · Accepted Answer

The process of assessing and interpreting the information gathered through market intelligence and environmental scanning is called environmental analysis. Environmental analysis involves analyzing and interpreting information about the external environment to identify opportunities and threats that may impact the organization's performance. It is an important part of the strategic planning process and is used to inform decisions about marketing strategy and other areas of the business. Marketing research is a more specific process of gathering information about customers and markets, while fiscal audit is a process of reviewing financial records. Therefore, options A and D are not the best choices. While marketing strategy is related to the information gathered through environmental analysis, it is not the same as the process of assessing and interpreting that information, so option B is not the best choice either. The process of assessing and interpreting the information gathered through market intelligence and environmental scanning
is called environmental analysis.

The Process of Assessing and Interpreting the Information Gathered Through