The 'micro' or competitive environment includes
A) political and economic factors.
B) technological and environmental factors.
C) internal resources and capabilities.
D) the forces or groups that directly affect, and are affected by, an organization's major operations.

Question

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The 'micro' or competitive environment includes the forces or groups that directly affect, and are affected by, an organization's major operations. This includes competitors, customers, suppliers, and other stakeholders that have a direct impact on the organization's performance. Political and economic factors (A) refer to the external environment, and technological and environmental factors (B) are part of the broader macro environment. Internal resources and capabilities (C) are important but are not part of the micro environment. The 'micro' or competitive environment includes the forces or groups that directly affect, and are affected by, an organization's major operations.

The 'Micro' or Competitive Environment Includes