The 'doing first' and 'simple rules' approaches to marketing strategy work best when
A) the situation is novel and confusing.
B) complicated specifications would get in the way.
C) managers are risk averse.
D) the situation is novel and confusing and complicated specifications would get in the way.
Correct Answer:
Verified
Q15: The consumers in the postmodern era learn
Q16: Retro marketing harks back to
A) the 'good
Q17: What does secrecy mean in retro marketing?
A)
Q18: Thinking First/Market Orientation approach to marketing strategy
Q19: Seeing First approach to marketing strategy works
Q21: The Postmodern orientation to marketing strategy
A) must
Q22: The phases in the book's marketing strategy
Q23: The 'how will we get there?' stage
Q24: The roots of strategy began in
A) the
Q25: What function does a strategy serve?
A) To
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