The Postmodern orientation to marketing strategy

Question

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The Postmodern orientation to marketing strategy emphasizes the importance of considering how buyers will interpret the final offering, and this should be continually borne in mind during strategy development and implementation. This approach can be followed by any company willing to consider the social and cultural context of its target market, not just by celebrities like Madonna. Although this textbook takes a thinking-first view of competitive strategic marketing, you should always bear in mind the postmodern view on marketing strategy, as it provides a valuable framework for understanding how, in reality, buyers will interpret the final offering.

The Postmodern Orientation to Marketing Strategy