The strategy of __________ is used to choose programs that appeal to the subsets of the mass audience most likely to buy the advertisers' products.
A) parsimony principle
B) shared use
C) syndication
D) targeting
E) bartering
Correct Answer:
Verified
Q2: The term "psychographics" is used to describe
Q3: Radio station dayparts include
A)drivetime.
B)prime time.
C)access time.
D)late fringe
Q4: In which daypart is stripping not a
Q5: The movement of viewers or listeners from
Q6: When a television network places four situation
Q7: When a local independent station schedules situation
Q8: The programming strategy of repetition is used
Q9: This scheduling strategy holds that successful programs
Q10: Which of the following terms best describes
Q11: The license fees charged to commercial networks
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