Question 1

Radio has further refined the process of targeting by segmentation, or defining extremely narrow subsets of the potential radio audience.

Accepted Answer

Radio stations have refined the process of targeting by using segmentation to define narrow subsets of the potential audience. This allows them to tailor their content and advertising to specific demographics or interests, making their stations more appealing and effective for advertisers.

Question 2

In 1996 no top-rated morning or afternoon drive-time broadcasts were on AM stations in the nation's ten largest markets.

Accepted Answer

The answer of In 1996 no top-rated morning or afternoon...

Question 3

Use of "seamless," commercial-free transitions from one show to another is called stripping.

Accepted Answer

Stripping refers to the broadcasting practice of airing the same television show daily at the same time, not to seamless, commercial-free transitions between shows.

Question 4

Remote control devices and video recorders have made tracking audience flow more difficult.

Accepted Answer

Remote control devices allow viewers to change channels or turn off the TV, making it more difficult to track audience flow. Video recorders also make it possible for viewers to watch a program at a later time, further complicating audience measurement.

Question 5

If a network decides to air a new program during the middle of the season and to schedule the program between two strong programs, it is using the bridging scheduling strategy.

Accepted Answer

The strategy described is known as "hammocking," not "bridging." Hammocking involves placing a new or weaker program between two strong programs to boost its viewership. Bridging involves scheduling a program to start during the last part of a competing program to capture viewers.

Question 6

Radio programmers use the concept of a radio station format clock in scheduling.

Accepted Answer

Radio programmers use the concept of a radio station format clock to schedule the different components of a radio station's programming, such as music, commercials, and station promotions.

Question 7

Network exposure for programs makes them highly salable and profitable in domestic syndication markets.

Accepted Answer

Network exposure, meaning a program's initial airing on a major broadcast network, can lead to increased visibility and popularity, which can in turn make it more valuable in syndication markets. This can translate to higher profits for the program's producers and distributors.

Question 8

When cable systems, television stations, and networks carry syndicated programs, they can do so indefinitely because they usually purchase all rights to the shows.

Accepted Answer

Cable systems, television stations, and networks typically purchase rights to air syndicated programs for a specific number of showings or for a set period of time, not indefinitely.

Question 9

Magazine and tabloid-news shows that air during access time, such as "Entertainment Tonight," are examples of off-network syndication.

Accepted Answer

Magazine and tabloid-news shows like "Entertainment Tonight" are examples of first-run syndication, where shows are produced specifically for syndication and are not reruns from a network television season.

Question 10

Soap opera fans usually do not mind disruption in their daytime programs for coverage of special events.

Accepted Answer

Soap opera fans are known for being dedicated to their shows and often do not appreciate interruptions, even for special events.

Question 11

In television, access time is the hour just after a network's prime-time schedule.

Accepted Answer

Access time in television refers to the time slot immediately before the prime-time schedule, typically used for local programming or syndicated content.

Question 12

Programs can be classified according to several systems, including content, format, and genre.

Accepted Answer

Programs can indeed be classified according to content (e.g. educational, entertainment), format (e.g. TV show, podcast), and genre (e.g. comedy, drama).

Question 13

Infotainment programs take on an aura of information but aim primarily at providing entertainment.

Accepted Answer

Infotainment programs are designed to combine information and entertainment, but their primary goal is to provide a more entertaining experience for viewers rather than to provide comprehensive or objective information.

Question 14

In the future, more in-house production and distribution of entertainment programs will exist.

Accepted Answer

With the rise of streaming services and the ability to create and distribute content online, there is likely to be an increase in in-house production and distribution of entertainment programs by studios and networks. Creating content in-house allows for more control over the creative process and distribution strategy, which can lead to a more profitable business model.

Question 15

At the local level, television stations must rely solely on their network affiliate for national and international news stories.

Accepted Answer

While television stations do rely on their network affiliates for some national and international news stories, they also have the option to use wire services or correspondents from other news organizations to supplement their coverage.

Question 16

Radio networks often pay compensation to major-market affiliates, but radio syndicators usually charge for their programs.

Accepted Answer

Radio networks usually pay compensation to major-market affiliates for airing their programs, while radio syndicators charge for their programs to be distributed to multiple stations.

Question 17

The addressable cable technology that threatens over-the-air delivery of sporting events is PPV.

Accepted Answer

Addressable cable technology, such as Pay-Per-View (PPV), allows for targeted delivery of specific content like sporting events to subscribers, potentially threatening traditional over-the-air broadcast models by offering exclusive access to content.

Question 18

ESPN devotes the major portion of its programs to children.

Accepted Answer

ESPN primarily focuses on broadcasting sports content for adults. While they do have some programming for children, it is not the major portion of their schedule.

Question 19

Networks usually produce mega-sports events such as the World Series and the Super Bowl.

Accepted Answer

Networks such as NBC, FOX, and CBS typically broadcast mega-sports events like the World Series and the Super Bowl.

Question 20

The interactive capacity of the Internet allows broadcast and cable producers to better target the products they offer on their broadcast and cable channels.

Accepted Answer

The interactive capacity of the Internet allows for audience engagement and data collection, which can be used by producers to better target their content to specific demographics and interests.

Quiz 8: Programs and Programming Basics