Brien is a salesperson for a payroll processing company. Brien has found that a few of his prospects provide objections even when they are confident the solution Brien is presenting will work and is worth the price. Which of the following best explains why these prospects object?
A) The prospects want to avoid the sales interview
B) The prospects fail to recognize a need
C) The prospects lacks information
D) The prospects are resistant to change
E) The prospects believe the price is too high

Question

Quizplus · Accepted Answer

The prospects are confident in the solution and its worth but still object, which suggests that they are resistant to change. This resistance may stem from a variety of factors such as fear of disruption, a lack of trust in the solution, or a belief that the status quo is sufficient.

Brien Is a Salesperson for a Payroll Processing Company