Which personal selling approach is considered the simplest?
A) stimulus response
B) need satisfaction
C) contingency selling
D) mental states

Question

Quizplus · Accepted Answer

The stimulus-response approach is based on presenting a stimulus that will trigger a desired response from the customer, such as buying a product. It is considered the simplest because it relies on a basic cause-and-effect relationship between the stimulus and the response.

Which Personal Selling Approach Is Considered the Simplest