Which approach to personal selling involves salespeople altering their sales messages and behaviours during a sales presentation or as they encounter different sales situations and different customers?
A) stimulus-response selling
B) adaptive selling
C) continued affirmation
D) value based selling

Question

Quizplus · Accepted Answer

Adaptive selling involves customization of sales messages and behaviours based on specific customer needs and behaviors. This approach requires the salesperson to be flexible and adjust their approach to match each customer's preferences and decision-making style.

Which Approach to Personal Selling Involves Salespeople Altering Their Sales