The direct denial method is probably the safest objection-handling method for most types of sales resistance.

Question

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The direct denial method, which involves outright contradicting the customer's objection, can be risky and may put off some customers if not handled delicately. Other methods that involve listening, understanding, and addressing concerns might be safer and more effective in building rapport and trust.

The Direct Denial Method Is Probably the Safest Objection-Handling Method