What is the name for a system that links buyers and sellers into a rich communication network to establish and reinforce long-term, profitable relationships?
A) a marketing intelligence system (MIS)
B) an extranet database
C) a management information system (MIS)
D) a customer relationship management (CRM) system

Question

Quizplus · Accepted Answer

The description refers to a customer relationship management (CRM) system, which is designed to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth. An MIS or management information system helps organizations make informed decisions by providing timely, relevant, and accurate information. An extranet database is a collection of information that can be accessed by authorized users from outside an organization's network. While an extranet may be used to support a CRM system, it is not the same as a CRM system itself.

What Is the Name for a System That Links Buyers