__________ involves all channels of communication about a company or brand working together to create a cohesive message.
A) Swarming
B) Multimodality
C) Integrated communications
D) Cultural transmission

Question

Quizplus · Accepted Answer

Integrated communications involves coordinating and aligning all communication channels such as advertising, public relations, social media, sales promotion, and personal selling to ensure a consistent and harmonious message is delivered to the target audience. Swarming and multimodality are not marketing communication concepts. Cultural transmission refers to the transfer of cultural elements from one generation or society to another, and is not related to marketing communication.

__________ Involves All Channels of Communication About a Company or Brand