PR professionals attempt to persuade important __________ that information about their client is sufficiently newsworthy to be published or broadcast.
A) CEOs
B) advertisers
C) gatekeepers
D) auteurs

Question

Quizplus · Accepted Answer

Gatekeepers are the editorial decision-makers, such as journalists, who determine what news is worth covering and publishing or broadcasting. PR professionals aim to convince them that their client's information is newsworthy enough to be reported on.

PR Professionals Attempt to Persuade Important __________ That Information About