Which model places a premium on the ethical practice of public relations?
A) Integrated strategy
B) Core practice
C) Direct effects
D) Two-way symmetric

Question

Quizplus · Accepted Answer

The Two-way symmetric model places a premium on ethical practice by emphasizing the importance of mutual understanding and respect between an organization and its publics. It seeks to establish a dialogue and strive for a shared understanding of the issues at hand, which requires ethical behavior on both sides of the communication. The other models may also prioritize ethical practice, but the Two-way symmetric model specifically highlights it as a cornerstone of effective public relations.

Which Model Places a Premium on the Ethical Practice of Public