The mental route in which we thoroughly examine all aspects of a persuasive message and carefully consider our options before deciding is called __________.
A) peripheral processing
B) central processing
C) cognitive dissonance
D) encoding

Question

Quizplus · Accepted Answer

Central processing involves a deeper level of evaluation and scrutiny of persuasive messages, taking into consideration various aspects such as arguments, evidence, and the likability of the source. This leads to a more thoughtful and informed decision-making process. Peripheral processing, on the other hand, involves a more superficial analysis of the message, focusing on the source's attractiveness or other superficial cues. Cognitive dissonance refers to the psychological discomfort that arises when a person is confronted with conflicting beliefs or values. Encoding is the process of creating and sending a message.

The Mental Route in Which We Thoroughly Examine All Aspects