What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

Question

Quizplus · Accepted Answer

The Answer is The aim of CRM is to create stronger connections between consumers and sport organisations. Examples of its importance are: enhancing understanding of consumer motives and behaviours; greater levels of information and data being collected and stored for future decision-making; and its ability to generate more efficient and targeted approaches to consumers.

What Is the Aim When Implementing Effective Customer Relationship Management