____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

Question

Quizplus · Accepted Answer

Direct marketing is the type of marketing where a personalised message is sent to a consumer with the aim of getting a response or a sale. This form of marketing is designed to target a specific set of customers with tailored messages that appeal to them individually, such as email campaigns or direct mailings. Other options, such as sponsorship and advertising, are often used to build brand awareness, but they do not necessarily create personalised messages. Public relations, on the other hand, is geared towards managing a company's reputation and establishing relationships with various stakeholders, and it is not directly focused on eliciting a response or sale from consumers.

____________ Is Defined as One-To-One Communication of a Personalised Message