Why is earned media more difficult to garner in today's media marketplace?
A) Too many PR practitioners are pitching to too few journalists.
B) Too many media outlets available.
C) Because no one reads newspapers anymore.
D) Because people rely on social media to get their news.
E) All of the above.

Question

Quizplus · Accepted Answer

With the rise of digital media, there are now more PR practitioners than ever before, all vying for the attention of a limited pool of journalists. This can make it more difficult to earn media coverage.

Why Is Earned Media More Difficult to Garner in Today's