You conduct a study in which college students, taking the role of jurors, read a detailed description of an assault case in which the evidence against the defendant is somewhat ambiguous and so could support either a guilty or not-guilty verdict. The independent variables are participant sex (male or female) and participant race (Black, Hispanic, or White). The dependent variable is whether participants vote guilty or not guilty. The most appropriate technique for analyzing your data is
A) exploratory factor analysis.
B) multiple regression analysis.
C) loglinear analysis.
D) factorial analysis of variance.

Question

Quizplus · Accepted Answer

Loglinear analysis is the best choice for analyzing data with multiple categorical independent variables and a categorical dependent variable. In this case, participant sex and race are categorical independent variables, and the dependent variable is whether participants vote guilty or not guilty. Loglinear analysis is commonly used in social science research to analyze categorical data.

You Conduct a Study in Which College Students, Taking the Role