In corporate budgeting, the allocation of promotional resources to advertising represents the total selling budget.

Name: In corporate budgeting, the allocation of promotional resources to advertising represents the total selling budget.
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While advertising may be a component of the selling budget, it is not the only allocation of promotional resources. Other promotional expenses such as sales promotion, public relations, and personal selling may also be included in the selling budget.

In Corporate Budgeting, the Allocation of Promotional Resources to Advertising