The analytical method for allocating selling effort that is the easiest to develop and use is the
A) multiple factor model.
B) decision model.
C) historical model.
D) single factor model.
E) portfolio model.

Question

Quizplus · Accepted Answer

The single factor model is the easiest to develop and use as it only considers one variable, such as sales potential or profitability, to allocate selling effort. The other models listed involve multiple variables to consider and may require more data and analysis to implement effectively.

The Analytical Method for Allocating Selling Effort That Is the Easiest