Use of this analytical method requires that account opportunity and competitive position be measured for each account:
A) multiple factor model.
B) decision model.
C) historical model.
D) single factor model.
E) portfolio model.

Question

Quizplus · Accepted Answer

The use of a portfolio model requires the measurement of account opportunity and competitive position for each account, as this information is necessary for determining which accounts should be placed in each category of the portfolio (e.g. high opportunity and strong competitive position, low opportunity and weak competitive position, etc.). The other models listed do not specifically require this type of measurement.

Use of This Analytical Method Requires That Account Opportunity and Competitive