The portfolio method is the most rigorous and comprehensive method for an account effort allocation strategy.
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Q145: The most widely used analytical approach for
Q146: The basic concept of the portfolio model
Q147: Accounts are more attractive the higher the
Q148: The portfolio approach to allocating sales effort
Q149: Four account opportunity categories mentioned in the
Q151: The basic objective of a decision model
Q152: Research shows that many firms could improve
Q153: The size of a firm's salesforce determines
Q154: Because sales increase with the addition of
Q155: It is typically more difficult to maintain
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