A set of principles set forth for companies doing business in South Africa during apartheid, which included equal treatment of all races is called

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The Sullivan Principles were a set of guidelines established in 1977 by Rev. Leon Sullivan for American companies doing business in South Africa during the apartheid era. The principles required companies to promote equal treatment and opportunities for all races within the workplace, and to oppose the South African government's discriminatory policies. The principles were later expanded to include other countries with a history of racial discrimination.

A Set of Principles Set Forth for Companies Doing Business