Question 1

Which process provides a roadmap with directions for conducting a business research project?

Accepted Answer

The business research process provides a roadmap with directions for conducting a business research project. It includes several steps such as problem identification, research design, data collection, data analysis, and reporting.

Question 2

The phases of the business research process are _____.

Accepted Answer

The business research process consists of three phases: formulation, execution, and analytical. Option A includes a fourth phase, debriefing, which is not typically considered a phase in the process. Option C is a simplified version of the scientific method and is not specific to business research. Option D is missing the execution phase, which is a crucial component of the process. Option E refers to types of research design, which is different from the research process.

Question 3

The ______ phase of the business research process involves defining the substance and process of the research.

Accepted Answer

The formulation phase is the first phase of the business research process and involves defining the substance and process of the research, identifying the research problem, and developing research questions and hypotheses.

Question 4

The first task in the formulation phase of the business research process is to _____.

Accepted Answer

The first task in the formulation phase of the business research process is to confirm the need for the research. This involves assessing if there is a problem or opportunity that requires investigation and if it aligns with the overall goals and objectives of the organization. Once this step is completed, the researcher can move forward with defining the problem, developing research questions and objectives, selecting sampling methods, and analyzing data.

Question 5

All of the following are tasks in the formulation phase of the business research process EXCEPT _____.

Accepted Answer

Selecting sampling method is a task in the research design phase, not the formulation phase. The tasks in the formulation phase are A, B, C, and D.

Question 6

Dawn is studying the relationship between employee satisfaction and productivity. Before designing a research study, she will gather and read other studies that have examined the relationship between satisfaction and productivity. Dawn is conducting a(n) _____.

Accepted Answer

Dawn is conducting a literature review, which involves gathering and analyzing previous research studies on a specific topic. This helps to inform the design of her own study and ensures that she is building on existing knowledge in the field.

Question 7

In the ______ phase of the business research process, the researcher is actively gathering information from the appropriate sources.

Accepted Answer

The execution phase is when the researcher is actively gathering information from the appropriate sources. The formulation phase involves defining the problem and developing research objectives. The analytical phase involves analyzing and interpreting data. The discovery phase involves exploring unfamiliar areas and generating new ideas. The theoretical phase involves developing theories and models.

Question 8

What is the first step in the execution phase of the business research process?

Accepted Answer

The answer of What is the first step in the...

Question 9

All of the following are activities performed in the execution phase of the business research process EXCEPT _____.

Accepted Answer

All of the activities listed (selecting a sampling method, designing data collection forms, collecting data, and coding data) are typically completed in the execution phase of the business research process. Analyzing data, on the other hand, is typically completed in the analysis and interpretation phase. Therefore, the correct answer is D.

Question 10

Many research projects collect open-ended responses, such as questions asking consumers to describe emotions they felt during a recent shopping trip. Researchers must then review what consumers wrote and quantify this qualitative information in some way by looking for commonalities or patterns. This is an example of which task in the execution phase of the business research process?

Accepted Answer

This task is called qualitative data analysis, which involves reviewing open-ended responses and categorizing them into themes or codes. This is done to better understand the data and draw meaningful insights from it. Therefore, the correct answer is E, coding data.

Question 11

The ________ phase of the business research process is where data are analyzed.

Accepted Answer

The analytical phase is where data collected during the execution phase are analyzed. The formulation phase involves identifying the research problem and developing a research design, while the execution phase involves collecting data according to the research design. The discovery and theoretical phases are not typically part of the business research process.

Question 12

Which type of studies involves identifying categories or themes in data, assigning findings to the appropriate category, specifying relationships, and in some instances testing hypotheses?

Accepted Answer

The described methodology involves identifying categories or themes in data, assigning findings to the appropriate category, specifying relationships, and in some instances testing hypotheses, which are key aspects of qualitative research. Therefore, the best choice is D) qualitative studies.

Question 13

Which type of studies generally tabulates and reports the data in diagrams and charts?

Accepted Answer

Quantitative studies typically collect numerical data and analyze it using statistical methods, which are often best presented in diagrams and charts. Secondary studies may also use diagrams and charts to report data, but they are not a distinct type of study. Generalizable studies (also known as inferential studies) aim to draw conclusions about a larger population based on a sample, and can be either qualitative or quantitative. Refined studies is not a recognized term in research methodology.

Question 14

The last task in the business research process is _____.

Accepted Answer

Preparing the report is the last task in the business research process, as it involves summarizing and presenting the findings and conclusions of the research to stakeholders. While interpretation of results, analyzing data, storing data, and identifying limitations are all important steps in the process, they occur earlier in the process and are typically completed before the report is written.

Question 15

_____ is a set of systematically related statements, including some law-like generalizations that can be tested empirically.

Accepted Answer

A theory is a set of systematically related statements, including some law-like generalizations that can be tested empirically. Theories are constructed through the process of scientific research and are used to explain and predict phenomena in the natural world.

Question 16

Expectations of what will happen under specified circumstances that allow predictions of reality are known as _____.

Accepted Answer

Law-like generalizations are statements about the relationships between variables that can be used to make predictions about what will happen in certain circumstances. Qualitative and quantitative data refer to types of data, hypotheses are tentative explanations for a phenomenon, and experimental treatments are the different levels or conditions of an independent variable that are manipulated in an experiment.

Question 17

Which of the following statements is FALSE regarding the role theory plays in the basic business research process?

Accepted Answer

Theories are not always complete in explaining observed phenomena, as they are constantly being re-evaluated and revised based on new evidence and observations.

Question 18

__________ explain what someone should do when faced with a situation described by a theory.

Accepted Answer

Normative decision rules provide guidance on what actions or decisions should be taken in a specific situation.

Question 19

The law of supply and demand suggests that quantity demanded of a good should increase as price decreases. That is, consumers should purchase more of a product if price is reduced. This is an example of a _____.

Accepted Answer

The answer of The law of supply and demand suggests...

Question 20

Which of the following provides managers with normative decision rules related to the amount and timing of employee compensation?

Accepted Answer

The answer of Which of the following provides managers with...

Quiz 2: Overview of the Research Process