In several case studies, a couple of factors are discussed in the literature regarding the attitude or perception of customers. Which one is NOT true?

Question

Quizplus · Accepted Answer

The colour of the package is not consistently mentioned as a factor in customer attitude or perception in the literature. However, socio-demographic traits, product quality, and price of the product are commonly discussed as factors that can shape customer attitude or perception.

In Several Case Studies, a Couple of Factors Are Discussed