A ____ would be the best source of information on the last 10 years of customer transactions.
A) Data mart
B) Operational data store
C) Data warehouse
D) Reference database
E) Web site database
Correct Answer:
Verified
Q15: _ is an example of a data
Q16: _ is not a data mining activity.
A)Transaction
Q17: Recently the term "dashboard" is used to
Q18: Identifying transaction buyers is a (an) _
Q19: A data warehouse could contain_.
A)Demographic information
B)Product information
C)Promotion
Q21: A (An) _ would be a less-than-optimal
Q22: Data mining usually accesses a _ for
Q23: RFM is a (an) _ technique.
A)Costly
B)Simple
C)Complex
D)Outdated
E)None of
Q24: RFM is a _ technique.
A)Pattern recognition
B)Regression
C)Clustering
D)Sorting
E)Suppression
Q25: RFM is dependent on the use of
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