RFM is a (an) _____ technique.
A)Costly
B)Simple
C)Complex
D)Outdated
E)None of the above

Name: RFM is a (an) _____ technique. A)Costly B)Simple C)Complex D)Outdated E)None of the above
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Question

Quizplus · Accepted Answer

RFM is a simple technique used for customer segmentation based on their Recency, Frequency, and Monetary values. It is not a costly or complex technique and it is still widely used in marketing analysis. Therefore, option B is the best choice.

RFM Is a (An) _____ Technique