The major components that comprise an integrated marketing environment are
A)Collaborative and operational
B)Operational and analytical
C)Collaborative, analytical, and operational
D)Collaborative and analytical
E)Collaborative, analytical, and direct marketing

Question

Quizplus · Accepted Answer

An integrated marketing environment includes three major components: collaborative, analytical, and operational. Collaborative refers to the alignment between departments and stakeholders, while analytical refers to the use of data to inform decision-making. Operational refers to the day-to-day execution and implementation of marketing strategies. All three components are necessary for a successful integrated marketing approach.

The Major Components That Comprise an Integrated Marketing Environment Are