A company's value chain has little effect on the company's CRM strategy.

Question

Quizplus · Accepted Answer

A company's value chain can have a significant impact on its CRM strategy. For example, understanding the activities involved in manufacturing and delivering a product can help a company identify areas where it can improve customer service and support. This, in turn, can improve customer satisfaction and retention, leading to increased sales and revenue. Additionally, a company's value chain can help it identify which customer-facing activities are most critical for building customer relationships, which can inform its CRM strategy.

A Company's Value Chain Has Little Effect on the Company's