Top management is often to blame for a company's lack of success with their CRM system.

Question

Quizplus · Accepted Answer

Top management is responsible for providing leadership, direction, and support for implementing and using the CRM system effectively. If top management fails to prioritize or invest in the system, it can lead to a lack of success. Additionally, if top management does not encourage or enforce the use of the system by the employees, it can also result in failure.

Top Management Is Often to Blame for a Company's Lack