It has been reported that the success rate of CRM can be increased from 15% to 70% if a proper CRM strategy is adopted and CRM is "done right."
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Q4: Nearly 250,000 magazines and journals can now
Q5: Eddie Bauer found that customer who used
Q6: For many companies, CRM has meant nothing
Q7: Top management is often to blame for
Q8: Supply-chain partners should not be included in
Q10: Some feel that the most important reason
Q11: Customer contact data erodes at a rate
Q12: CRM technology need not be expensive. Some
Q13: Relationship marketing is viewed as a paradigm
Q14: The creation of functional information silos enabling
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