The creation of functional information silos enabling smooth data transfers within any organization was a major force that drove marketers to begin focusing on customer relationships.

Question

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Information silos typically hinder smooth data transfers within an organization, leading to fragmented customer views and impeding the focus on customer relationships. Marketers began focusing on customer relationships to create a unified customer experience and improve customer satisfaction, not because of information silos.

The Creation of Functional Information Silos Enabling Smooth Data Transfers