Despite major difficulties in development and execution, recent surveys show that more than 75% of all companies have experienced success with their CRM systems'
Correct Answer:
Verified
Q13: Relationship marketing is viewed as a paradigm
Q14: The creation of functional information silos enabling
Q15: A root cause of CRM was the
Q16: Diffusion of personal computers enabling divisions to
Q17: CRM was aided by the media which
Q19: Corporate culture and employee attitudes have not
Q20: IT leaders are major determinants of CRM
Q21: During CRM development, success is dependent upon
Q22: Studies of CRM implementation have found that
Q23: CRM is applicable to all members in
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