IT leaders are major determinants of CRM success because of their knowledge of technology as well as business unit needs.
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Q15: A root cause of CRM was the
Q16: Diffusion of personal computers enabling divisions to
Q17: CRM was aided by the media which
Q18: Despite major difficulties in development and execution,
Q19: Corporate culture and employee attitudes have not
Q21: During CRM development, success is dependent upon
Q22: Studies of CRM implementation have found that
Q23: CRM is applicable to all members in
Q24: Database construction has been found to be
Q25: When creating CRM systems, shifting the focus
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