A root cause of CRM was the psychographic studies of the 1970s that led to a better understanding of customers and more efficient mass marketing.

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CRM (Customer Relationship Management) primarily emerged from the technological advancements in the 1980s and 1990s that allowed for better data storage, processing, and analysis, rather than from the psychographic studies of the 1970s. Its focus is on managing and improving business relationships and interactions with customers through the use of data and technology.

A Root Cause of CRM Was the Psychographic Studies of the 1970s