Relationship marketing is viewed as a paradigm shift that has reshaped the entire field of marketing.
Correct Answer:
Verified
Q8: Supply-chain partners should not be included in
Q9: It has been reported that the success
Q10: Some feel that the most important reason
Q11: Customer contact data erodes at a rate
Q12: CRM technology need not be expensive. Some
Q14: The creation of functional information silos enabling
Q15: A root cause of CRM was the
Q16: Diffusion of personal computers enabling divisions to
Q17: CRM was aided by the media which
Q18: Despite major difficulties in development and execution,
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